Use #1: Serve as a “Credibility Tool” to Help Close Deals

The best—and easiest—use of the Web site for a business is as a credibility tool to help close deals. Using your Web site as a credibility tool requires very little energy or effort on your part. All you need to do is to share your Web site with your prospective customers when you talk with them—on the phone, in your store, through an e-mail, or in a sales meeting. That’s it. That’s all. Just give them your Web address and suggest that they visit it to learn more about you. It can be as casual as saying, “Thank you for taking the time to talk with me today. If you are interested in our work, you might like to see more about us at www.xyzcompany.com

Once your phone call or meeting is over, an interested prospective customer will naturally visit your Web site. (Trust me—if they are interested in doing business with you, they’ll check you out.) Once your potential customer visits your Web site, he or she can see how professional it is. And suddenly, they say to themselves, “Wow . . . this guy is for real.” This makes the sales process quicker, simpler, and easier. And this is how a majority of small businesses utilize their Web site.