Idea #1: Send an Announcement About Your New Web Site

Here is the basic concept: the more your customers learn about you, the more likely they are to buy from you. And what a great excuse to get your customers to visit you—by announcing your Web site, and inviting them to take a peek. Better yet, ask a few of them for feedback about it; that will guarantee that they actually spend some time looking at it. You may be surprised at what interesting ideas you get back!

Beware of Spamming!

Be very careful about how you send e-mails to multiple recipients. More and more Web hosts are tightening their restrictions on “spamming.” The best—and safest—way to send e-mails like this is one at a time, e-mailed directly to your recipient. However, if you have too many customers to realistically send multiple e-mails, and you will be doing mass e-mailings to your customers often, consider purchasing a customer relationship management (CRM) software or service that can handle mass e-mails and still be compliant with spam regulations. A few to check out: