Chapter 11. Strategy

Research can be addictive: the more you learn, the more questions you have. This is why doctoral students sometimes take more than a decade to complete their dissertation. Information architects rarely have that luxury. We typically need to move from research to design according to schedules measured in weeks or months rather than years.

The bridge between research and design is an information architecture strategy. It's critical that you start thinking about how you're going to build that bridge before research begins, and keep thinking about it throughout the research process. Similarly, as you're building the bridge, you need to continue your research efforts, continually testing and refining your assumptions.