11.5. Work Products and Deliverables

Throughout this chapter, we've referred to a variety of work products and deliverables (e.g., sample architectures, organizational schemas, labeling systems) that may prove useful in communicating an information architecture strategy. Let's explore the advantages, disadvantages, and proper uses of a few.

11.5.1. Metaphor Exploration

Metaphor is a powerful tool for communicating complex ideas and generating enthusiasm. By suggesting creative relationships or mapping the familiar onto the new, metaphor can be used to explain, excite, and persuade.^[2] In 1992, vice-presidential candidate Al Gore popularized the term "information superhighway."^[3] This term mapped the familiar metaphor of the physical highway infrastructure of the United States onto the new and unfamiliar concept of a national information infrastructure. Gore used this metaphor to excite the voters about his vision for the future. Although the term is oversimplified and has since been horribly overused, it did inspire people to learn about and discuss the importance and direction of the global Internet.

^[2] For more about the use of metaphor, read the book Metaphors We Live By by George Lakoff and Mark Johnson.

^[3] "The information superhighway metaphor goes back at least to 1988, when Robert Kahn proposed building a high-speed national computer network he often likened to the interstate highway system." Internet Dreams, Mark Stefik.