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Part I: Background > Setting the Stage

Chapter 1. Setting the Stage

Life is like a sewer...what you get out of it depends on what you put into it.

—Tom Lehrer, American humorist, singer, and songwriter

What does a landing page look like from your perspective? How does it fit into the overall marketing picture? Can you really convert every single visitor? Are you devoting enough attention to your landing page?


  

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