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Chapter 8. Tuning Methods > Introduction to Tuning

8.1. Introduction to Tuning

Before I discuss common testing methods, you need to understand some common concepts and definitions used in landing page testing. Members of the testing community refer to the same concepts but use different language to describe them. I will note such cases as appropriate, and will use the terminology interchangeably for the remainder of this book.

As I discussed in the previous chapter, the primary objective of landing page testing is to predict the behavior of your audience given the specific content on the landing page that they see. You will collect a limited sample of data during your test, summarize and describe it (descriptive statistics), and predict how people from the same traffic sources will act when interacting with the page (inferential statistics). In other words, the ultimate goal is to find the best possible version of the landing page among all of the variations that you are testing.


  

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