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5. Conversion Rate Optimization > Top 10 Factors to Maximize Conversion Rates

Top 10 Factors to Maximize Conversion Rates

There are more than a thousand ways to optimize your website to maximize conversion rates. [52] What follows are the 10 most important factors that you can use to boost conversions with your website.

Factor #1: Use a Credibility-Based Professional Design

Your site has just a moment to be trusted, or busted. [53] A professionally designed site makes the type of first impression (fast, mistake-free, attractive, and credible) that prevents scaring away more business than you get. Amazingly, trust is built on the “thin slice” of a first impression, as Malcolm Gladwell, author of the bestseller Blink (Little, Brown and Company), has found. What goes into credibility-based design? Your site needs to be:


  

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