Chapter 12

Maximizing the Market for iOS WebApps

Talent wins games, but teamwork and intelligence wins championships.

—Michael Jordan

In this chapter, you will learn how to promote a WebApp. You will see how using some specific approaches can help guarantee that the WebApp has good visibility, even before it's released on the net.

We will talk about Beta Tester invitations and about press releases; you will see the benefits of creating a web site for the WebApp and how to create awareness using video social networks, such as YouTube.

We will also show you how to submit the WebApp to the Apple WebApp Portal and what other options the net offers in addition to the official Apple portal. Finally, we will discuss monetizing your WebApp and which services you can use for doing so.