eCommerce: Formulation of Strategy > Developing a Market Focus: Sector Strategies in Segmenting Markets > Summary

Table of Contents

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Table of Contents

About the Author

Preface

Acknowledgments

Ch. 1. Formulating an Internet Strategy in a Networked World

Ch. 2. Creating an Integrated E-commerce Strategy

Ch. 3. Ownership Issues

Ch. 4. E-strategy Leadership Through a Technology Focus

Ch. 5. Developing a Market Focus: Sector Strategies in Segmenting Markets

Manufacturing

Mixed Goods and Service Organizations

Service Organizations

Summary

Ch. 6. Service Leadership—Adding Value to the Customer at Every Point of Contact

Ch. 7. E-branding—The Emergence of New Global Brands

Ch. 8. Formulating an Internet Rollout Strategy

Ch. 9. Internet Strategy Effectiveness—A Scorecard Approach

Ch. 10. Waves of the Future—Issues That Will Shape the Formulation of Strategy

Ch. 11. Views from the Edge—Conversations with Executives

Appx. A. United States Department of Commerce Patent and Trademark Office Guide to Internet Trademarks

Appx. B. Featured IBM Technology in Charles Schwab Case Study

Summary

In this chapter we have examined a series of companies, from CA-Chemical, which was unable to sell directly to the public, to Charles Schwab, which has revolutionized the brokerage business. From this we can distill the following rules of Internet strategy:

Market Leadership: Rules of Internet Strategy

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Contents

Chapter 5. Developing a Market Focus: Se... > Summary

Summary