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Chapter 6. Customization

Chapter 6. Customization

I will grant that up 'til now, the site as shown in many of the screenshots looks pretty mangy, with a grey body area, broken image links, box headings that don't match the background, default text, which means nothing in the context of the new site, and so forth. All of this needs to be changed to a professional and aesthetically pleasing interface, which will help encourage and facilitate the purchase of your goods.

Sounds easy enough, doesn't it? Well, in a way it is and in a way it isn't. The reason we still have designers with jobs is because by and large the average person on the street finds it difficult to produce a site that looks like it has had money invested in the design. But as much as they would tell you differently, designers (or creatives as I believe they are called) aren't mythically endowed with superhuman senses to help them decide what does look good and what doesn't. Anyone can do it, to varying degrees, by following the usual think before you act paradigm and applying a process to how they go about the business of designing a site.


  

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