Website Owner’s Manual > The secret to a successful website - Pg. : Safari Books Online

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1. The secret to a successful website

In this chapter

Discover your missing manual
Battling information overload
Seeing the bigger picture
Having a “need to know” mentality
Principle 1. Balance conflicting priorities
Making your site easy to use
Providing access for all
Producing aesthetic appeal
Facilitating development
Creating killer content
Focusing on objectives
Principle 2. Define your role
Having a vision
- Establish your vision
- Know your roadmap
Being an advocate
Evangelizing your site
Managing your content
Coordinating your projects
Resolving disagreements
Principle 3. Plan for the future
Evaluating your objectives
Refining your website
Promoting your site

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