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Website Owner’s Manual
In this chapter
The profit and loss of usability
Understanding perceived losses from user testingUnderstanding the real profit of user testingQuick detection of problemsIncreased user satisfactionReduced support costsIncreased efficiency
Understanding perceived losses from user testing
Understanding the real profit of user testing
Quick detection of problems
Increased user satisfaction
Reduced support costs
Increased efficiency
Bargain-basement usability
Testing a little but oftenWhy “often” mattersWhen to testWatching out for decreasing returnsRecruiting loosely
Testing a little but often
Why “often” matters
When to test
Watching out for decreasing returns
Recruiting loosely
Run an effective test session
Being preparedUnderstanding the role of facilitatorWho should facilitate user testing?The facilitator’s responsibilitiesWorking from a script
Being prepared
Understanding the role of facilitator
Who should facilitate user testing?
The facilitator’s responsibilities
Working from a script
Fix the problems
Filtering out background noisePrioritizing and reporting
Filtering out background noise
Prioritizing and reporting
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