Preface

One day, in the not too distant future, I fully expect my grandmother to ask me about Facebook. She’s particularly hip, as grandmothers go, and is already all over email. She even occasionally “surfs” the Web to read up on the latest events in her native South Africa! You might not think she falls into Facebook’s target demographic, but I would hate to be the person standing between her and her Mac if anyone told her that she could learn even more about her beloved Toronto Maple Leafs by registering for a Facebook account. She is, after all, their number-one fan.

There’s an important takeaway in there for everyone who has picked up this book in a bookstore and is weighing the idea of building a Facebook empire: my grandmother, and millions of people like her, are waiting for you to build the application that lures them into the world’s fastest growing social network. Please don’t disappoint her, because I’m her number one fan, and I have no objection to getting a little rough in the corners, if you know what I mean.