Using Groups to Supplement Your Page

If you like all the bells and whistles of a Facebook Page but appreciate the discussion aspect of a Group as well, try doing both. You’ll get the search engine optimization (SEO) and brand buzz benefits of a Page, as well as the ability to design tabs and develop applications, but you’ll also be able to create a smaller, community-based presence within your Group (Figure 4-11).

Pages allow you to target posts to geographic areas, but a Group enables you to target people based on interests. A restaurant chain, for example, could have a Page for its overall brand and Groups for each individual location. People can belong to one or both, allowing them to see general news and promotions from the Page, as well as local updates and conversations about menu items and events.

You could also have a secret Group where you invite only your best customers and post special sales, promo codes, or sneak peeks of content. Or watch for topics that take off on your Page and create Groups around them. If a lot of people are posting about healthy food options on your restaurant Page, start a Group just for them. Talk about your healthier options, and how they can modify orders to cut calories without losing the restaurant experience.

There are many ways to use a Group as a companion to a Page. Take direction from your members, and be willing to experiment.