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Least Shared Words

If you’re used to writing for Twitter, the most important thing to remember is that you’re dealing with a much more mainstream audience on Facebook. Topics that entice your typical social media geek won’t even raise a Facebook user’s eyebrow. Avoid writing about every new iPhone app, Google’s every move, or the latest social media fad (Figure 9-1). Of course, if something genuinely newsworthy (and applicable to the nongeek masses) happens in these spaces, then feel free to write about it—just don’t do it every day.

While people might be interested in reading reviews of products they’re thinking of buying, they’re not very likely to share those reviews with their Facebook friends. It also appears that Facebook users aren’t big fans of controversial Company-A-versus-Company-B comparisons.


  

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