Keep your link labels concise. Don’t make entire sentences or large pieces of text into links. In general, keep them to a few words. Provide additional information in the title attribute.

Keep your link labels meaningful. Never use link labels like “click here” or “this page”. Users tend to scan pages for links first, and then read pages second. So, providing meaningful links improves the usability of your page. Test your page by reading just the links on it; do they make sense? Or do you need to read the text around them?

Avoid placing links right next to each other; users have trouble distinguishing between links that are placed closely together.