Part I: Creating Content with HTML Quote marks used in publishing typically resemble the numbers 6 and 9 -- that is, dots with a serif leading off of them. For example, the following sentence is set off with real quote marks: ``This sentence is a real quote.'' Table 14-5 lists the entities for real quotes. TABLE 14-5 Quote Mark and Apostrophe Entities Decimal Entity Mnemonic Entity Character ‘ ’ “ ” ‘ ’ “ ” Left/Opening single quote Right/Closing single quote and apostrophe Left/Opening double quote Right/Closing double quote Arrows