6.1. Why Sell Email Services?

We’ve spent the last five chapters of this book discussing HTML email from every perspective. So perhaps this section would be more appropriately titled, “Why wouldn’t you sell email services?”

Tip:

More than Just a Designer or Developer …

If you see yourself purely as a web designer or developer, it’s time to broaden that view. The first important step in selling your email services is to recognize your capabilities in email design and delivery. Then you’ll be able to see—and present—yourself as someone who designs or develops more than websites alone.