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19: PRACTICAL INFORMATION > ON-PAGE SEO
ON-PAGE SEO
In every page of your website there are seven key places where keywords (the words people might search on to find your site) can appear in order to improve its findability.
1: PAGE TITLE
The page title appears at the top of the browser window or on the tab of a browser. It is specified in the <title> element which lives inside the <head> element.
2: URL / WEB ADDRESS
The name of the file is part of the URL. Where possible, use keywords in the file name.
3: HEADINGS
If the keywords are in a heading <hn> element then a search engine will know that this page is all about that subject and give it greater weight than other text.
4: TEXT
Where possible, it helps to repeat the keywords in the main body of the text at least 2-3 times. Do not, however, over-use these terms, because the text must be easy for a human to read.