Wrapping Up

Mobilizing content can happen at dramatically different levels. We can size and style text with new typographic rules that better support the mobile context. We can also reveal content in bite-sized pieces to reduce the need to scroll through an enormously long page, all at once on a miniature screen. Regardless of where you begin, I hope this chapter helps you take a closer look at the text content in your web sites and make better choices about how you can incrementally mobilize it without a radical redesign or rewrite.