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7. Mobilizing Social Media > Mobile “Comes Free” with Most Social Media

Mobile “Comes Free” with Most Social Media

So are you ready for a short break from technical design and development? Great, I am too! Because this chapter dives into an area where a lot of the design and development is already done for us—we as mobile designers and developers merely need to leverage it in our mobilization effort.

This chapter also finally does what any decent book about web design and development needs to do: it delves into strategy that goes beyond your own web site. After all, the web is great precisely because it is a web of interconnectedness, right? That means we need to take a trip outside the confines of our own little corner of the web.

And what better place to do this than in the social realm? In addition to being technologically connected like the rest of the web, the social web is inherently connected at a more profound human level. Social networks have not taken off the way that they have because everyone just revels in the web technology behind them. It’s actually for the opposite reason: when done well, the web technology is practically transparent.


  

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