7.2. Informed Decisions

Let's say, for instance, Carol and Charles need a larger vehicle that can handle their growing family. Twin daughters are due in a couple of months. She's thinking minivan, but he suggests a Ford Explorer: the same family functionality with a much cooler look. Besides, their neighbor loves her 2004 Sport Trac, and she has three kids. Carol's almost convinced, but that evening, on impulse, she fires up her browser and starts Googling.

An hour later, Carol is making the following case to her husband: