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Web Analytics: An Hour a Day
By: Avinash Kaushik
Publisher: Sybex
Pub. Date: June 05, 2007
Print ISBN: 978-0-470-13065-0
Web ISBN: 0-470130-65-2
Pages in Print Edition: 480
Subscriber Rating:
4 [3 Ratings]
Overview
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Top Level Categories:
Business
Digital Media
Sub-Categories:
Business > Web Analytics
Digital Media > Web Design & Development
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