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Acknowledgments

Acknowledgments

My new co-author, Joe Teixeira, deserves a great deal of praise. He jumped into this project and worked quickly to help ensure that you get the best possible book. Joe, thanks so much for all you've done. It's been great working with you, and I hope we'll have the opportunity to work together again soon.

We couldn't have created the book without the help of some very dedicated Googlites. To David Salinas, Brett Crosby, Christina Powell, Michael Mayzel, and Brandon McCormick, thanks for all your help and for pointing us in the right direction. And thanks to my very own Google Guy, Alex Ortiz. Your passion for and belief in Google Analytics comes through, my friend. I am more appreciative than you'll ever know for your answers and your efforts in ensuring that there are great screenshots for our readers to see.

There's also an entire team of people at Wiley who helped make the book possible. My thanks go to Todd Meister, our amazing (and super-patient) tech editor, Scott Meyers, and Mary Beth Wakefield (wonderful, helpful people), and Bill Bridges, who deals with my writerly eccentricities as if they were normal! It's because of his patience and attention to detail that my thoughts seem to flow well. Thanks to all of you (and to anyone I may have overlooked).

Jerri Ledford

Thank you, Jerri, for this wonderful opportunity to co-author this book with you.

Joe Teixeira

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