Getting Setup Correct

I wrote this Short Cut for one primary reason: to help you configure Google Analytics correctly. If it's not configured correctly, then you may have incorrect data, leading to incorrect analysis. In my experience, getting Google Analytics configured correctly is the biggest roadblock to using it effectively.

Throughout the Short Cut, I try to explain how Google Analytics works so you can understand the impact of various configuration choices. Remember, Google Analytics is used to analyze business data, which means each business will configure it differently. You need to identify what's best for your business and configure Google Analytics accordingly.