13.4. Increasing Importance of Local, Mobile, and Voice Recognition Search

New forms of vertical search are becoming increasingly important. Areas that the search engines have already embraced include local search and mobile search. In addition, voice-recognition-based search is an area in which all the major engines are actively investing.

13.4.1. Local Search

Local search was an active business before the advent of the Internet, when Yellow Pages as supplied by your phone company were the tool of choice. As the World Wide Web first became prominent in our lives, the first way that this unfolded on the Web was in the form of Yellow Pages migrating online. These types of sites have themselves evolved to leverage more of the unique nature of the Web. Some of the major players are MapQuest, CitySearch, Local.com, and Superpages. You can see the relative market share of these four sites in Figure 13-6, which depicts a chart that Compete.com created in March 2009.