Chapter 1. How Site Search Analytics Can Save Your Butt

Section 1.1

Section 1.2

Section 1.3

Section 1.4

Section 1.5

Section 1.6

I could jump right into telling you all about site search analytics—after all, that’s the goal of the book. But a story might be a bit more instructive and interesting way to introduce the topic. So let’s start with a true story of how one large organization faced a grave problem with its search system—and how site search analytics saved the day, as well as some jobs.