Appendix C. Testimonials

“Search is one of those mission-critical aspects of every Web site that is sadly all too often forgotten until the damage has already been done. Lou, on the other hand, is one of those guys who understands search analytics and the opportunity associated with digging into the nuances of customer and search behaviors to mine for organizational gold. In Search Analytics for Your Site, Lou lays out pretty much everything you need to know to mine for that gold and convert it into a positive customer experience on your site”

—Eric T. Peterson, Founder and Author, Web Analytics Demystified