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5. Twitter: The Tweet, the Whole Tweet, ... > Juxtaposing Latent Social Networks (...

Juxtaposing Latent Social Networks (or #JustinBieber Versus #TeaParty)

One of the most fascinating aspects of data mining is that it affords you the ability to discover new knowledge from existing information. There really is something to be said for the old adage that “knowledge is power,” and it’s especially true in an age where the amount of information available is steadily growing with no indication of decline. As an interesting exercise, let’s see what we can discover about some of the latent social networks that exist in the sea of Twitter data. The basic approach we’ll take is to collect some focused data on two or more topics in a specific way by searching on a particular hashtag, and then apply some of the same metrics we coded up in the previous section (where we analyzed Tim’s tweets) to get a feel for the similarity between the networks.


  

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