Methodology

This report features the results of one usability study. For this study, we used the Thinking Aloud methodology: We gave participants tasks to perform on websites and asked them to think aloud as they attempted each task. A facilitator sat next to the participant and observed, listened, and took notes. Users commented on:

• What they were looking for or reading

• What they liked or didn’t like about the site

• What made it easy or difficult for them to accomplish their tasks