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Chapter One. Our Approach

The latest innovations in web technologies—largely enabled by advanced CSS, client-side JavaScript and Ajax, and browser plug-ins like Flash—bring visual appeal and rich interaction capabilities to modern websites. But they come with a big limitation: browsers and devices have varying levels of support for these technologies. Though modern browsers and the latest mobile devices are capable of rendering very complex interfaces, they account for only a portion of the device universe. And as we discussed in the introduction, creating a site or application that works only on a limited set of high-end browsers and devices can seriously limit your ability to reach to the widest possible audience.

We want to ensure that our clients’ content, message, and functionality reach everyone—not just those with modern browsers that support the latest web technologies, but any user with a web-enabled device. This is why we decided a few years ago to start incorporating the philosophy of progressive enhancement into our client work.


  

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