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Chapter 9. Make it a spectator sport: Getting Everyone to Watch and Telling ...

Chapter 9. Make it a spectator sport:
Getting Everyone to Watch and Telling them What to Look For

You can observe a lot by watching.

LAWRENCE “YOGI” BERRA

One of the most valuable pieces of advice I can give you about usability testing is to do everything you can to get as many people in your organization as possible (stakeholders, managers, developers, designers, editors, writers—even executives) to attend your test sessions in person. Or, in maxim-speak:


  

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