You Getting What Y ou Need by Helping Others Succeed Chapter 12 Getting What You Need by Helping Others Succeed What follows is the TOOL KIT chapter with some tips and techniques you can use in your day-to-day communica- tion and in your overall commitment to transform opposition into innovation. As we have discussed from time to time throughout the book, there are numerous approaches to the subject and the reality of conflict. One approach is to view conflict as a stressful phenomenon that must somehow be handled, minimized, or managed. As you will recall, one ex- treme philosophy is the emphasis on "winning through intimi- dation," which is based on shrewdness and your ability to maneuver through situations to get the upper hand. Often, conflict is associated with the need to negotiate. Negotiating may suggest some sort of intellectual "wrestling match." Or it can be seen as a helpful process for working out our differ- ences and reaching some compromise in order to get on with 197