44 / 100 Ways to Motivate Others anyone else listens. As that commitment grows and ex- pands, and those gifts of attention are lavished on each client in creative and ongoing communications, that sales- person becomes a world-level expert in client psychology and buying behavior. And that salesperson also realizes that such a dizzying level of expertise can only be acquired through massive benefit-based interaction! A new week begins, and this thought occurs: "There's so much good I can do, I just can't wait." 14. Don't Confuse Stressing Out With Caring