Tune In Before You Turn On / 23 3. Tune In Before You Turn On Don't tell people how to do things, tell them what to do and let them surprise you with their results. --George S. Patton You can't motivate someone who can't hear you. If what you're saying is bouncing off their psychologi- cal armor, it makes little difference how good you are at saying it. You are not being heard. Your people have to hear you to be moved by you. In order for someone to hear you, she must first be