112 / 100 Ways to Motivate Others Slam the door on those poking heads. Those incessant talking heads give you a life in which you have not learned to say no. Once you learn it, teach it to your people, too. Make it an honorable thing. Your people's access to focused work will depend on their willingness to develop a little-used muscle that we call the No Muscle. If they never use this muscle, it won't perform for them when the chips are down. It will be too weak to work. Any request by any coworker or relative will pull them from the mission. The key to teaching your people to develop the No Muscle is to first develop their Yes Muscle. If they will say yes to the things that are important to them, then say- ing no to what's not important will get easier and easier.