To Motivate Your People, First Just Relax / 127 league team, it's in my self-interest to play full-out when I play." In companies, though, that would be a rare position to take. But true leaders are rare. They don't wait for the com- pany to catch up to their lead. They take the lead. They don't wait for the company to give them something good to follow. No company will ever catch up with a great individual. A great individual will always be more creative than the company as a whole. Martin Luther King Jr. said, "Even if a man is called to be a street sweeper, he should sweep streets as Michelangelo painted or Beethoven composed music or Shakespeare wrote poetry."