148 / 100 Ways to Motivate Others 60. Think of Management as Easy Always think of what you have to do as easy and it will be. --Émile Coué, Psychologist A thought is more than a thought, it creates your reality. The role of thought in managing people and results cannot be overestimated. What you think about how hard your work is more important than any so-called inter- preted "reality" about your work. If you think motivating people is hard, it is hard. There's no difference. As Shakespeare said, "There is noth- ing bad nor good, but thinking makes it so."