172 / 100 Ways to Motivate Others the concept of coaching in sports and show business, be- cause those were fields where excellence was always ex- pected. On the other hand, business was just business. But now because of the growth of coaching, today's business leader has the same opportunity to explore the upper limits of his or her excellence as does a sports star or an actor. Coaching makes that opportunity a conscious part of the leader's career. "I absolutely believe that people, unless coached, never reach their maximum capabilities," said Bob Nardelli, former CEO of Home Depot. If you're a leader, be open to being coached. There's no value in going it alone just to prove you can.