Index / 223 1001 Ways to Reward Employees, 2nd edition, 207 optimist, be a ruthless, 201-202 outcome, coach to, 58-62 owners and victims, know your, 35-37 ownership, rewarding, 36 parent-child management, 52 parents, converting managers into, 56 Patton, George S., 23, 160 Peer, Dennis A., 76 performance, score the, 91-94 Perot, H. Ross, 48 Peters, Tom, 78 picture of a good leader, revise question that lead to great sales ideas, a great leader asks, 32 quit switch, don't throw the, 131-132 rain and depression, 40 reassurance, cultivate the power of, 149-150 Redmoon, Ambrose, 179 reinforcement, use positive, 109-110 Reinventing Yourself, Revised Edition, 35 relationships, building, 120 create your, 184-186