268 Get People to Do What You Want Bonding--A way to exploit the two big needs of belong- ing and differentiating. (See also Fracturing.) Compound question--A question that asks two or more questions at once. Control question--A question to which you know the answer. Differentiation/esteem--Needs just above belonging in Maslow's Hierarchy. (See also Hierarchy of Needs.) Fracturing--A way to exploit the two big needs of be- longing and differentiating. (See also Bonding)