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Section II: Tools of the Trade > Chapter 5: Human Modeling - Pg. 149

Human Modeling 149 CHAPTER Human Modeling 5 You are about to study animals in their natural habitats. Think of yourself as a keen observer similar to Jane Goodall, only with the ability to speak chimp. The process of human modeling that you learn in this chap- ter will help you understand both strangers and people close to you in a particular way--a way that gives you the informa- tion you need to influence their behavior. It will help you cre- ate a holistic view of the person that highlights needs and motivations. I cannot overemphasize how important this modeling abil- ity is. By pinpointing key traits of a person and seeing whether they are strengths or weaknesses, ordinary or extraordinary abilities, you get a clear picture of the person you are going to manipulate. Bypassing this step means you might get lucky and hit his hot buttons or find something relevant while you 149