Kindness Capital 21 The Economy of Kindness Human kindness has never weakened the stamina or softened the fiber of a free people. A nation does not have to be cruel to be tough. --Franklin D. Roosevelt Do good and do well. That is the business philosophy of the Southern California­based, active gaming company Actiga that so attracted my husband, John, and me that we became early investors in this then-risky high-tech startup. This simple guid- ing principle, coined by its president, Dale Hutchins, and ex- panded by CEO Amro Albanna, so impressed us that it overcame our usual fiscal conservatism. In conversation with Amro and his wife, Rowena, John and I explored the kindness approach to business. Amro explained that their style of success is founded on the idea that everything their company does should result in something good, something positive, for others. "When we fo- cus on spreading good results, for customers, shareholders, and passers-by alike, we correspondingly do really well financially." This is the economy of kindness. This "do good" business strategy is based in Actiga's main product line. Active gaming applications result in increased fit- ness and often a reduction in obesity for those who partake. In our increasingly sedentary society, Hutchins and Albanna believe that providing fun, family-based activity and entertainment is the right ticket, a wholesome approach that merges the ever-popular video game with physical fitness. Providing golf, tennis, snowboard, and exercise-cycle products is one way they feel they are doing