34 Capitalizing on Kindness The Caring Conundrum If you do the right thing, you'll be rewarded. --Carole Black, former president and CEO of Lifetime Entertainment Services Many people compare the modern business world unfavor- ably with the professional climate of yesteryear. The 21st-century business world is much more complex than in years past. Earlier contracts were shorter, agreements were honor-based, and business partners were on the same continent. There is a scarcity of kindness capital and very little expectation of caring in today's business community. We lack confidence in our leaders and colleagues alike.