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Chapter 2: The Power of Reputation > The Golden Approach to Reputation - Pg. 36

36 Capitalizing on Kindness It is in this very era of unabashed self-interest and plummet- ing public confidence that the Power of Reputation distinguishes you from your competition. Other professionals leave open a void when they fail to cultivate a caring reputation. You can be the exception to the rule--the one professional, the one com- pany that bucks the trend of high-pressure sales, cutthroat deal- making, and carelessness with others' concerns. Professionals can rely on the Golden Rule principle to guide them through all of their professional dealings in a way that es- tablishes their caring reputation and develops kindness capital for all. The Golden Approach to Reputation