74 Capitalizing on Kindness more productive and more well-regarded by their peers. 1 Like a stable long-term investment, stockpile your reciprocity points now, when you don't need them. We've already seen how it worked for Jim Erickson. Now let's see how kindness to others operates beyond positive pay- back, as pay-it-forward reciprocity. Kindness Is Contagious When you are kind to someone in trouble, you hope they'll remem- ber and be kind to someone else. And it'll become like a wildfire. --Whoopi Goldberg The touching book and movie Pay It Forward did not script