Index N natural selection, 211 in business, 212 negative people, 107 negative words, the power of, 150 negativity, joking as a shield to hide, 151 negotiations, mutually beneficial, 183 networking, avoid stigmatizing, 188 create value, 190-192 create "weak ties," 192-195 fine follow-up, 198-200 five principles of mutually productive, 189-200 make the most of a meal, 195-197 mealtime and, 195 nuanced, 186-188 prepare, 189-190 networking to develop kindness capital, 191 networks, professional, 186 nice doesn't entail, what being, 90-91 "nice" as a stigma, 82 "nice guys finish last" myth, 81 niceness, avoid excess, 87-88 being smart and savvy about your, 86 genuine, 93 niceness as business strategy, 202 "no e-mail Fridays," 162 "no good deed goes unpunished" myth, 81, 84-85 Nordstrom and customer service, 45-46, 47 Nordstrom's return policy, 43 253 P "pandephonium," 158 parable as example of how intertwined people are, 122 parable of the butterfly mother, 87 Patagonia, 56-57 Pay It Forward, 74 payback, positive, 70 pay-it-forward kindness, 74 practical applications of, 76 pay-it-forward techniques, 94-95 PayPal, 190 Peale, Dr. Norman Vincent, 84 Peek, Tom, 134-135 people are happier, nice, 79 people as main asset of company, 137 pep talk, 102 personal space distance, 123-124 personality self-assessment, 106-107, 115-117 Peters, Tom, 43, 169 Phelan, Jay, 71, 211 philanthropy, practicing, 53-56 Pickett, Trevor, 203 "pizzle," 158 "playing the fool," avoid, 86-87 politicians and connecting with their rivals, 204 and reputation, 60 and the Power of Thanks, 147 politics, how likeability works in, 110 positive as cognitive lubricant, feeling, 104 positive attitude, benefits of a, 102 positive attitude and your well-being, a, 103 "positive psychology," 103 positive reinforcement, 142-145 positiveness, 98 and likeability, project, 101 Power of Connecting, the, 16, 167 practice pointers for the, 214-216 Power of Ethical Management, The, 84 Power of Nice, The, 110 Power of Personality, the, 15 benefits of the, 99 practice pointers for the, 131-132 O O'Brien, Patrick, 176-177 O'Reilly, Patrick, 48 Obama, Barak, 110 obliging, excessive, 90-93 Omidyar, Peter, 42 Omidyar network, 42 Oprah Winfrey's personal story and personality, 97-98 organizational structure supports the mission, the informal, 171