Notes 231 Notes Chapter 1: Kindness Capital 1. Tad Tuleja, Beyond the Bottom Line: How Business Leaders are Turning Principles into Profits (New York: Facts on File, 1985), 196. Between 1952 and 1982 the GNP of the U.S. increased just 2.5 times while the net income of the socially responsible companies grew 23 times. 2. Ibid, 197.