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Social Media


1. 

PR im Social Web , 3rd Edition

PR im Social Web , 3rd Edition

By: Marie-Christine Schindler; Tapio Liller

Publisher: O'Reilly Verlag

Publication Date: 08-JUL-2014

Insert Date: 10-JUL-2014

Slots: 1.0

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Das Standardwerk zur PR in Social Media in der dritten Auflage. Der gleichberechtigte und offene Austausch zwischen Unternehmen/Organisationen und ihren Zielgruppen wird immer mehr zur Normalität. Wer Öffentlichkeitsarbeit betreibt, kann es sich kaum noch leisten, die neuen „sozialen“ Kommunikationsmöglichkeiten zu ignorieren. Doch wie passen klassische PR und Social Web genau zusammen? Das beantwortet „der Schindler/Liller“ und bietet Ihnen eine bewährte und gut verständliche Anleitung. Die Autoren, erfahrene PR-Profis und Blogger, erläutern, wie die einzelnen PR-Disziplinen (Medienarbeit,...

2. 

Social Media Marketing im B2B – Besonderheiten, Strategien, Tipps

Social Media Marketing im B2B – Besonderheiten, Strategien, Tipps

By: Felix Beilharz

Publisher: O'Reilly Verlag

Publication Date: 08-JUL-2014

Insert Date: 10-JUL-2014

Slots: 1.0

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Unternehmen, die sich mit ihren Produkten oder Dienstleistungen nicht an Endverbraucher, sondern an andere Unternehmen richten, entdecken mehr und mehr die Möglichkeiten des Social Web. Es ist für sie jedoch nur in seltenen Fällen sinnvoll, einfach die Strategien zu übernehmen, mit denen konsumentenorientierte Unternehmen erfolgreich sind. Denn ihr Geschäft ist ein anderes, und auch die Ziele, die sie mit Social Media verfolgen, sind häufig anders gelagert. Zum Beispiel können sie hier hervorragend über ihre oft erklärungsbedürftigen Produkte informieren, die oft langfristigen...

3. 

Social Networking for Rookies

Social Networking for Rookies

By: LID Editorial

Publisher: LID Editorial

Publication Date: 13-JUN-2014

Insert Date: 26-JUN-2014

Slots: 1.0

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Who you know has always been as important as what you know, and social or business networks (that is, groups of people connecting together with a common interest) have existed since time began. Your connections can help with everything from business deals or career progression to finding the best restaurant or beach to visit on holiday. Social networking today is changing the way we meet people, make friends and do business. If you aren’t connecting or connected, you will lose out to people who are. In Social Networking for Rookies you will learn how to tap into this vibrant, exciting...

4. 

Herding Cats

Herding Cats

By: Andrew Rohm; Michael Weiss

Publisher: Business Expert Press

Publication Date: 15-JUL-2014

Insert Date: 26-JUN-2014

Slots: 1.0

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One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so much so that keeping pace with the latest social media platforms can seem like herding cats. Inside, the authors provide a timeless perspective on how to create, manage, and measure social media content to help you craft a more strategic approach...

5. 

Rough Cuts
Social eCommerce

Social eCommerce

By: ; Jimmy Harding; Jennifer Sheahan

Publisher: O'Reilly Media, Inc.

Publication Date: 03-AUG-2014

Insert Date: 21-JUN-2014

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Discover how to extend brand reach and forming key business relationships through social media. With this guide, two highly respected experts in ecommerce, online marketing, and social media clearly explain how to increase online sales using social media, complete with case studies....

6. 

Take Control of Podcasting on the Mac, 3rd Edition

Take Control of Podcasting on the Mac, 3rd Edition

By: 

Publisher: TidBITS Publishing, Inc.

Publication Date: 15-JUN-2014

Insert Date: 20-JUN-2014

Slots: 1.0

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Start podcasting or take it to the next level with our step-by-step guide!Start podcasting or take your podcast to the next level with start-to-finish guidance from Andy Affleck. You'll learn tricks of the trade as you assemble your hardware and software, make recordings, and add polish by editing and mixing. Once your audio is in the can, you'll find real-world advice and steps for encoding and publishing your episodes.Take Control of Podcasting on the Mac provides the help anyone interested in podcasting on the Mac needs:What do other podcasters do? Find out about the gear and techniques...

7. 

LinkedIn In 30 Minutes

LinkedIn In 30 Minutes

By: Pinola Melanie

Publisher: i30 Media

Publication Date: 10-MAY-2013

Insert Date: 19-JUN-2014

Slots: 1.0

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"If you're serious about taking your career to the next level, you need to be on LinkedIn. In LinkedIn In 30 Minutes, author Melanie Pinola (a writer for Lifehacker, ITWorld, and About.com) will show you how to optimize your LinkedIn profile and expand your network. Whether you want to find a new job or advance your career, this guide can be the blueprint for an effective LinkedIn strategy. It includes sections on:- LinkedIn registration and profile setup - Three things your LinkedIn profile must communicate- How to find the right keywords to include in your profile- Real-world examples of...

8. 

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

By: Ekaterina Walter; Jessica Gioglio

Publisher: McGraw-Hill

Publication Date: 10-FEB-2014

Insert Date: 14-JUN-2014

Slots: 1.0

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Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started,...

9. 

Social Media for Musicians: SoundCloud®

Social Media for Musicians: SoundCloud®

By: Gary Hiebner; Simone Hiebner

Publisher: Course Technology PTR

Publication Date: 25-JUN-2014

Insert Date: 12-JUN-2014

Slots: 1.0

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These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audience-building process happens online. Your chances of success will grow as you master the social media platforms that offer benefits to musicians. One of today's most popular and useful social-media outlets for new musicians seeking attention is Soundcloud. In SOCIAL MEDIA FOR MUSICIANS: SOUNDCLOUD, authors Gary and Simone Hiebner...

10. 

Social Media Design For Dummies

Social Media Design For Dummies

By: 

Publisher: For Dummies

Publication Date: 16-JUN-2014

Insert Date: 30-MAY-2014

Slots: 1.0

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Learn to design professional and effective social media profiles! Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward guide shows you how to create eye-catching social media profiles with a professional, cohesive design. Includes online resources and downloadable templates that allow you to make your own profiles quick and easy Reveals...

11. 

How to Make Money with Social Media: An Insider’s Guide to Using New and Emerging Media to Grow Your Business, Second Edition

How to Make Money with Social Media: An Insider’s Guide to Using New and Emerging Media to Grow Your Business, Second Edition

By: Jamie Turner; Reshma Shah

Publisher: Pearson FT Press

Publication Date: 20-AUG-2014

Insert Date: 30-MAY-2014

Slots: 1.0

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Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and...

12. 

My Google Apps™

My Google Apps™

By: Patrice-Anne Rutledge; Sherry Kinkoph Gunter

Publisher: Que

Publication Date: 03-JUN-2014

Insert Date: 28-MAY-2014

Slots: 1.0

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Step-by-step instructions with callouts to new Google Apps screenshots that show you exactly what to do. Help when you run into Google Apps problemsor limitations. Tips and Notes to help you get the most from Google Apps. Full-color, step-by-step tasks walk you through doing exactly what you want with Google Apps. Learn how to: Use Google Apps to reduce technology expenses and grow your business Choose the best Google Apps version for your needs Quickly activate and customize your account Give your users customized email that uses your domain, not...

13. 

Cyber Behavior

Cyber Behavior

By: Information Resources Management Association

Publisher: IGI Global

Publication Date: 30-APR-2014

Insert Date: 23-MAY-2014

Slots: 1.0

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Following the migration of workflows, data, and communication to the Cloud and other Internet-based frameworks, interaction over the Web has become ever more commonplace. As with any social situation, there are rules and consequences to actions within a virtual environment. Cyber Behavior: Concepts, Methodologies, Tools, and Applications explores the role of cyberspace in modern communication and interaction, including considerations of ethics, crime, security, and education. With chapters on a variety of topics and concerns inherent to a contemporary networked society, this multi-volume work...

14. 

Socialized!: How the Most Powerful Businesses Harness the Power of Social

Socialized!: How the Most Powerful Businesses Harness the Power of Social

By: 

Publisher: Bibliomotion

Publication Date: 15-NOV-2012

Insert Date: 08-MAY-2014

Slots: 1.0

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Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies – Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they’ve lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from...

15. 

Viral Marketing and Social Networks

Viral Marketing and Social Networks

By: Maria Petrescu

Publisher: Business Expert Press

Publication Date: 21-MAY-2014

Insert Date: 06-MAY-2014

Slots: 1.0

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Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how...

16. 

Building Communities

Building Communities

By: Denise Garofalo

Publisher: Chandos Publishing

Publication Date: 31-OCT-2013

Insert Date: 02-MAY-2014

Slots: 1.0

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Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The...

17. 

Local Community in the Era of Social Media Technologies

Local Community in the Era of Social Media Technologies

By: Hui-Lan Titangos

Publisher: Chandos Publishing

Publication Date: 31-AUG-2013

Insert Date: 02-MAY-2014

Slots: 1.0

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Social media technologies can help connect local communities to the wider world. Local Community in the Era of Social Media Technologies introduces the experience of bringing a local community to the world. This book, with the model of Santa Cruz County, California, develops a truly global approach to the subject. The first section of the book covers the early efforts of recording the local Santa Cruz area, before moving on to deal with Library 1.0. The next section looks at the present situation with Library 2.0 and its benefits. The book ends with a discussion of future directions and...

18. 

Managing Social Media in Libraries

Managing Social Media in Libraries

By: Troy Swanson

Publisher: Chandos Publishing

Publication Date: 24-SEP-2012

Insert Date: 01-MAY-2014

Slots: 1.0

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Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing...

19. 

The Plugged-In Professor

The Plugged-In Professor

By: Sharmila Ferris; Hilary Wilder

Publisher: Chandos Publishing

Publication Date: 15-MAY-2013

Insert Date: 01-MAY-2014

Slots: 1.0

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New technologies are transforming the way students work. The Plugged in Professor provides a timely and exceptional resource for using social media and other new technologies to help college students meet both general and discipline-specific objectives. The title covers techniques built around well-known social networking technologies, as well as other emerging technologies such as mobile phone and tablet apps. With a practical focus and reader-friendly format, this book shows educators how to apply techniques in each technology, and includes clear student learning objectives,...

20. 

Social Customer Experience: Engage and Retain Customers through Social Media

Social Customer Experience: Engage and Retain Customers through Social Media

By: 

Publisher: Sybex

Publication Date: 21-APR-2014

Insert Date: 01-MAY-2014

Slots: 1.0

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Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans's earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global brands. This latest edition offers a blueprint for transforming your organization's disparate social initiatives into a unified social experience strategy. Most people know that social technologies...