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1. | 
Social Media Marketing: Publicity Through Viral Marketing By: Liana Evans Publisher: Que Publication Date: 27-JAN-2010 Insert Date: 18-SEP-2009 | Overview: Social Media Marketing: Publicity Through Viral Marketing For marketers, social media marketing and
optimization offer immense new opportunities. Using these
breakthrough techniques, companies can deepen relationships with
their best customers, and extend their reach as never before. In
this powerful, practical book, one of the world's leading social
media marketing experts shows exactly how to leverage social media
marketing in your company.Author Li Evans is one of the few
individuals with more than a decade of experience in search and
social marketing; she currently hosts the popular Search Marketing
Gurus blog. In this book, she drills down into...
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2. |  By: Peter Knight Publisher: FT Press Publication Date: 16-OCT-2008 Insert Date: 09-SEP-2009 Bookshelf Slots: 1.0 | The Highly Effective Marketing
Plan
A proven, practical, planning process for
companies of all sizes
"HEMP will stimulate you to look at
marketing challenges with enhanced clarity, and significantly
increase your chances of delivering demonstrable value. Plus,
it's a really entertaining read!"
Andy Hurst, Sales & Marketing
Director, Taylor Woodrow Developments Limited
"The Highly Effective Marketing Plan is
invaluable in the development and implementation of tactical
marketing and communications activity."
Rachel Clayton-Hepburn, Head of
Marketing, First Choice Holidays &...
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3. |  Online Marketing Inside Out, 1st Edition By: Brandon Eley; Shayne Tilley Publisher: SitePoint Publication Date: 01-JUN-2009 Insert Date: 20-AUG-2009 Bookshelf Slots: 1.0 | Overview: Online Marketing Inside Out, 1st Edition
Online Marketing Inside Out is an invaluable book for
anyone wanting to market products or services online - whether or
not marketing is part of your job description. Small-business
entrepreneurs and web-site owners will benefit from this
information-packed book, as will traditional marketers with little
or no experience of online marketing.With so many potential customers online this book will show you
how to reach and interact with them through podcasting, blogs,
social networks, video, email, and contextual advertising. This
book doesn't just cover the basics, it is inspiring reading...
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4. |  The Art of Community, 1st Edition By: Jono Bacon Publisher: O'Reilly Media, Inc. Publication Date: 17-AUG-2009 Insert Date: 01-AUG-2009 Bookshelf Slots: 1.0 | Overview: The Art of Community, 1st Edition
Online communities offer a wide range of opportunities today,
whether you're supporting a cause, marketing a product or service,
or developing open source software. The Art of Community
will help you develop the broad range of talents you need to
recruit members to your community, motivate and manage them, and
help them become active participants.
Author Jono Bacon offers a collection of experiences and
observations from his decade-long involvement in building and
managing communities, including his current position as manager for
Ubuntu, arguably the largest community in open source...
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5. | 
Mobile Marketing: Finding Your Customers No Matter Where They Are By: Cindy Krum Publisher: Que Publication Date: 17-DEC-2009 Insert Date: 22-JUL-2009 | Overview: Mobile Marketing: Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and
Profits!Using brand-new mobile marketing techniques,
you can craft campaigns that are more personal, targeted,
immediate, measurable, actionable[md]and fun! Now, one of the
field’s leading pioneers shows exactly how to make mobile
marketing work for your business. Cindy Krum cuts through
the hype, revealing what’s working[md]and what
isn’t. She guides you through identifying the right
strategies and tactics for your products, services, brands,
and customers…avoiding overly intrusive, counterproductive
techniques…and successfully integrate...
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6. |  The New Community Rules, 1st Edition By: Tamar Weinberg Publisher: O'Reilly Media, Inc. Publication Date: 07-JUL-2009 Insert Date: 30-JUN-2009 Bookshelf Slots: 1.0 | Overview: The New Community Rules, 1st Edition
Blogs, networking sites, and other examples of the social web
provide businesses with a largely untapped marketing channel for
products and services. But how do you take advantage of them? With
The New Community Rules, you'll understand how social web
technologies work, and learn the most practical and effective ways
to reach people who frequent these sites.
Written by an expert in social media and viral marketing, this book
cuts through the hype and jargon to give you intelligent advice and
strategies for positioning your business on the social web, with
case studies that show how other...
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7. |  By: John E. Ettlie Publisher: Butterworth-Heinemann Publication Date: 17-APR-2006 Insert Date: 26-MAR-2009 Bookshelf Slots: 1.0 | Managing Innovation: New Technology, New Products, and New Services
in a Global Economy, 2nd Edition is devoted to providing a better
understanding and better management of all of the causes and
consequences of change that have technological implications in and
around our global organizations. This text is a unique, original
contribution and represents a significant alternative to the
collection of chapters written by others.
The second edition has new cases with a few classics from the first
edition that have been retained in response to reader feedback. The
key subjects that are...
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8. |  Innovation Happens Elsewhere: Open Source as Business Strategy By: Ron Goldman; Richard P. Gabriel Publisher: Morgan Kaufmann Publication Date: 25-APR-2005 Insert Date: 26-MAR-2009 Bookshelf Slots: 1.0 | Overview: Innovation Happens Elsewhere: Open Source as Business Strategy It's a plain fact: regardless of how smart, creative, and
innovative your organization is, there are more smart, creative,
and innovative people outside your organization than inside. Open
source offers the possibility of bringing more innovation into your
business by building a creative community that reaches beyond the
barriers of the business. The key is developing a web-driven
community where new types of collaboration and creativity can
flourish. Since 1998 Ron Goldman and Richard Gabriel have been
helping groups at Sun Microsystems understand open source and
advising them on how to...
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9. |  Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands By: Larry Light; Joan Kiddon - Arcature LLC Publisher: Wharton School Publishing Publication Date: 09-FEB-2009 Insert Date: 30-JAN-2009 Bookshelf Slots: 1.0 | Overview: Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands This is the Safari online edition of the printed book.
The Amazing Revitalization of McDonald’s®:
How McDonald’s Marketers Did
It...and How You Can, Too
· Reinvigorate any
brand: a start-to-finish blueprint from the marketers who
resurrected McDonald’s!
· Six powerful rules for
strengthening your brand’s promise, relevance, and value
· Create a “plan to
win,” align your entire organization behind it, and
execute!
“Out of date.” “Too large
to be turned around.” “Hamburger Hell.” In 2002,
analysts said McDonald’s was a lost cause. They were wrong.
In just 12 months, McDonald’s...
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10. |  Inside the Mind of the Shopper: The Science of Retailing Publisher: Wharton School Publishing Publication Date: 06-MAY-2009 Insert Date: 20-JAN-2009 Bookshelf Slots: 1.0 | Overview: Inside the Mind of the Shopper: The Science of Retailing This is the Safari online edition of the printed book.
What do you really do when you shop? The answers are fascinating
and, for retailers, they're cash in the bank. In Inside the Mind
of the Shopper, world-renowned retail consultant Dr. Herb
Sorensen, Ph.D. uncovers the truth about the retail shopper and
rips away the myths and mistakes that lead retailers to miss their
greatest opportunities. Every year, says Sorensen, shoppers will
spend a quadrillion seconds in supermarkets and they'll waste 80%
of that time. Drawing on Sorensen's breakthrough second-by-second
analysis of millions of...
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